Branding

Recent branding projects

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Prompt Payer
Full corporate identity programme for a membership organisation promoting an ethical payment scheme. The pp marks indicate the number of days in which a member agrees to pay their invoices.

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Cancer Research UK
For three years running we designed materials for the biggest fundraising event in the world – Relay For Life. This national 24 hour marathon required handbooks, banners, application forms, clothing and merchandising, plus a CD-ROM starter pack and many other promotional materials, all contained within a robust membership pack.

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The Enterprise Connection
Branding and literature programme promoting the IT and conferencing facilities available at Weymouth College to external businesses and the public.

For estimates or presentations

Walker/Jansseune
Century House, 4 Pierrepont Street
Bath BA1 1LE
T: 01225 484856

Our brochure and e-newsletter

Email us for a copy of our brochure, eg, showing some of the best examples of our work from the past ten years, or ask for our occasional e-newsletter

Web resources we recommend

Plain English Campaign
The Times Style and Usage Guide
What the font! font recognition
Thesaurus.com

All our work, both copywriting and design, forms part of the process known as branding.

There are several definitions for branding. In the strict sense it refers to marking or labeling by a distinctive word or symbol indicating exclusive rights. The term comes from the old days of marking cattle with a red hot poker on their rumps to avoid disputes between owners - but don't worry, we don't do this any more! More loosely it refers to giving your marketing materials a unified and distinctive look so that, in simple terms, it stands out from the crowd.

Brite Recruitment
Using a play on the word Brite, we transformed previously dull literature in something much more enjoyable and recognisable by employing a colourful palette, people photography and biographies, plus a wide range of supporting branded office stationery.

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Consistent application is the key to successful branding.