Given the pace of technology, design for screens brings its own challenges. But some things never change. Viewers still want a well-written piece that looks great. Our journalism training has prepared us well in writing content for screen - just ask SWRDA, British Airways or the Army. Tackling complicated issues in a set amount of space requires thought and resourcefulness and that applies as much to text as to images. We have written and designed websites, e-newsletters and online adverts, all backed by years of doing the same in print media and knowing how and where the rules can be broken. We are not technical people, we are creatives, and when we do require specialist assistance we have a pool of experienced and accommodating freelance talent to draw on. British Energy
BE wanted an internal rebrand identity campaign to promote IMD as the first choice IT supplier for all departments within the organisation. We designed a raft of promotional materials for the year-long campaign using video, print and online media. We chose a sunflower to symbolise both nuclear power and the one-year life cycle of the campaign, which also complemented the parent company’s sunrise logo.
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